Here is a draft concept test for a carbon capture at product for vehicles:

Introduction: Carbon capture at the source for vehicles is an emerging technology that aims to reduce carbon emissions from vehicles like cars and trucks. The technology works by capturing carbon dioxide emissions directly from the vehicle's exhaust before the emissions enter the atmosphere. The captured carbon can then be stored or utilized in various ways.

This concept test aims to evaluate consumer response to this new technology and help determine if it is a viable product opportunity.

Methodology:

• Recruited 50 consumers who own a car or truck to participate in an online concept test. Ensured sample includes a mix of, gender, location, and vehicle type.

• Presented a description of the carbon capture at source technology and how it would work if installed on participant's vehicle.

• Asked a series of questions to assess consumer response:

1. How interested would you be in having this type of technology installed on your vehicle? (Very interested, somewhat interested, not very interested, not at all interested)

2. Do you think this technology could be effective in reducing carbon emissions from your vehicle? (Very effective, somewhat effective, not very effective, not at all effective)

3. How likely would you be to have this installed on your vehicle if the cost was $X? (Very likely, somewhat likely, not very likely, not at all likely)

4. What concerns, if any, would you have about this technology? (Open-ended)

5. Would you prefer to have this technology installed by the vehicle manufacturer or as an after-market addition to your existing vehicle?

6. How much more would you be willing to pay for a vehicle that has this technology pre-installed?

• Collected demographic data on participants including age, gender, location, income level, and vehicle information.

Results:

• Presented top-line results from the concept test, including:

• Level of interest and perceived effectiveness

• Likelihood to install at various price points

• Key concerns raised by consumers

• Preference for pre-install vs after-market

• Willingness to pay price premium

Recommendations:

• Provided recommendations on whether this product concept warrants further development based on the consumer feedback and results.

• Suggested areas requiring focus if product development moves forward, like addressing consumer concerns, optimal pricing strategy, and partnerships with automakers for pre-install vs after-market approach.

Reflections:

• The concept testing provided valuable consumer perspectives early in the product development process. Important to recruit a representative sample and ask the right questions to truly market viability.

• Results highlighted key factors to consider if moving forward like pricing sensitivity, partnerships required and need to educate consumers on effectiveness and ease of installation.

• Ongoing concept testing with different target segments could help refine the product concept and marketing approach.

• Critical to balance quantitative data with open-ended feedback to capture full consumer insights.

Here is a more detailed concept test and analysis for a carbon capture at source technology for vehicles:

Introduction As climate change becomes an increasingly urgent issue, there is growing interest in technologies that can reduce carbon emissions from major sources like transportation. One emerging solution is carbon capture installed directly on vehicles to capture emissions before they enter the atmosphere.

We conducted a concept test with 50 consumers to evaluate market demand for a carbon capture device that can be installed on existing vehicles. The goal was to assess consumer interest, concerns, and willingness to pay to help determine if this technology is a viable product to bring to market.

Methodology

Participant Recruitment:

• We screened and 50 consumers located across the U.S. who currently own a gas or diesel powered car or truck.
• The sample included a mix of ages (21-65), gender, locations, and vehicle types (sedans, SUVs, pickup trucks).
• Participants qualified based on owning a model year 2000 or newer vehicle and some involvement in vehicle maintenance decisions.

Concept Presentation:

• Participants were first given a detailed description of how the carbon capture technology would work if installed on their vehicle.
• This included an explanation of how a capture device would be installed on their exhaust system to filter out CO2 before emissions leave the tailpipe.
• They were informed the captured carbon would be converted to a solid state for easier storage and periodic removal.

Survey Questions:

• Following the concept description, participants were asked a series of questions to gauge their reactions.
• Closed-ended questions assessed interest level, perceived effectiveness, likelihood to install at various price points ($500-$1500 range), and willingness to pay a price premium for a pre-installed option.
• Open-ended questions gathered feedback on concerns, preferred installation method, and overall reactions to the concept.

Demographic Data:

• Participants filled out a profile with information on location, gender, age, income, vehicle make/model/year, and annual mileage driven.

Results & Analysis

Interest Levels:

• 21% said they were very interested in installing the technology on their vehicle.
• 39% were somewhat interested in the concept.
• 32% expressed little to no interest.
• Interest was higher among younger demographics and those driving newer model vehicles.

Perceived Effectiveness:

• 22% thought the technology would be very effective at reducing their vehicle's carbon emissions.
• 56% believed it would be somewhat effective.
• 18% were skeptical about the potential effectiveness.

Likelihood to Install:

• At a $500 price point, 23% said they were very likely to install, 49% were somewhat likely.
• At $1500, only 11% remained very likely, 41% were somewhat likely.
• Cost is a major consideration, along with impact on fuel efficiency.

Willingness to Pay:

• For pre-installed option, 28% were willing to pay $500 extra, 54% said $1000 or less.
• Younger and higher income demographics showed greater willingness to pay a premium.

Concerns:

• Most common concerns were cost, impact on fuel efficiency, maintenance requirements, effectiveness, and ease of installation.

Preferred Installation:

• 62% preferred pre-install by the manufacturer versus after-market addition. Cited reliability and integration with the engine.

Recommendations

• Results indicate there is an addressable market interested in this carbon capture technology, but costs will need to be low and education on vehicle integration will be critical for adoption.
• Partnering with automakers to offer as a pre-install option on new vehicle models would likely drive broader consumer acceptance and willingness to pay a premium.
• Marketing messaging should focus on ease of maintenance, fuel efficiency impacts, and overall effectiveness at reducing emissions.
• More R&D is needed to bring down production costs and optimize integration with vehicles to overcome barriers identified in the concept test.

Here is an interpretation of the key results from the carbon capture concept test:

Interest Levels

• The 21% who were very interested could represent an innovator/early adopter segment willing to try new emissions reducing technology.
• The larger somewhat interested group (39%) are a potential early majority if concerns around cost, efficiency, etc can be addressed.
• The 32% not interested are likely representing later adopters who would need more proof of concept.

Perceived Effectiveness

• Only 22% perceiving it as very effective indicates more education is needed on how impactful the technology can be for reducing vehicle emissions.
• Over half seeing it as somewhat effective shows potential if marketing can properly convey the value.

Likelihood to Install

• Price sensitivity high, with significantly lower purchase intent above $500. Pricing strategy will be a major factor.
• Willingness to install declines rapidly above $1000 price point. Needs to stay under $1000 for broader appeal.

Willingness to Pay

• There appears to be a narrow band of $500-$1000 premium consumers will pay for pre-installed.
• Opportunity to charge a small premium but not willing to pay high price increases.

Concerns

• Cost and fuel efficiency impacts are barriers that will require clear messaging to overcome. Demonstrating value for money and minimal MPG impacts will be important.

Preferred Installation

• Strong preference for factory install indicates partnerships with automakers will be key for mainstream adoption. This can help reduce consumer concerns.

Overall the results indicate there is a potential target market for carbon capture, but addressing concerns around vehicle integration, costs, and effectiveness will be critical to tap into broader consumer segments beyond just early adopters. The technology needs to be seamlessly incorporated into the vehicle with minimal impact on consumer experience.