While I can't physically create a mind map here, I can guide you through creating one with the provided information. You can start by placing "Market Segmentation" in the center of the page. Then, branch out to include the following key points:

1. Market Segmentation Process

   • Divide potential customers into groups based on key factors characteristics
   • Tailor products and marketing campaigns to meet the specific needs of each segment

2. Gymshark's Market Segmentation

   • Targets 18-25-year-olds with functional gym gear
   • Global business in 131 countries
   • influencer marketing and behavioral segmentation
   • Weeklong sale led to 90% of products being sold in one day

3. Types of Market Seg

   • Demographic segmentation (age, gender, race)
   • Lifestyle segmentation
   • Income segmentation

4. Impact of Market Segmentation

   • Improved understanding and meeting of customer needs
   • Increased brand loyalty and repeat custom
   • Ability to charge a premium price for products

5. Considerations for Businesses

   • Increased marketing activities and wider product range
   • Potential for increased costs, including research and development

From these key points, you can further branch out into subtopics and examples, creating a comprehensive mind map covering the details of market segmentation and its application the case of Gymshark.