I need to find 2 more sources how do I further the idea o my essay I need on e more body paragraph and I feel like doing a steeple analysis would be appropriate I need two more sources however and they need to be case study like sourecs, braiinstrom some ideas on what my next body should be and in what direction my sources should be in:

IB Business Management /HL Internal Assessment Examination session:

May 2024 Research Question: Should Nintendo pivot from its traditional pay for use strategy and transition towards a subscription based model to not only expand its market share but also enhance long-term profitability. Key concept: Change Word count - xxxxx words Personal code:kqq566

Declaration of authenticity: I confirm that this work is all my own and that this is the final version of this written commentary. I have acknowledged the use of any information collected from primary and/or secondary sources. All supporting documents are attached in the appendices. These are contemporary in nature and were written within a maximum of 3 years prior to submission. All parts in the supporting document that relate directly to this commentary have been highlighted. Additional sources have been acknowledged in the bibliography. Signed (candidate's initials) …….TVD..………….

Acknowledgements: Thank people who supported your research, usually those participating in primary research or your teacher (Do NOT write the names here, just the position of that person).

Contents page Introduction 1.1 Methodology employed 1.2 Streaming Service Success Stories: Insights for Nintendo 2.0 Applying Porter's Forces for Change (Nintendo) 2.1

Sub-heading 2 xx Sub-heading 3 xx Conclusion xx Bibliography xx Appendix 1: Supporting Document 1: Racoll, Barbara. "How Spotify stayed No. 1 in streaming audio even with Apple, YouTube and Amazon aiming for it." CNBC DISRUPTOR 50, 10 Nov. 2023.

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Appendix 2: Supporting Document 1:

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Appendix 3: Supporting Document 1: XXXXXXXXXXXXXX xx Appendix 4: Supporting Document 1: XXXXXXXXXXXXXX xx Appendix 5: Supporting Document 1: XXXXXXXXXXXXXX xx

1.1 Introduction Nintendo Co. Ltd (Established in 1889), commonly known as Nintendo, is a veritable name in the global gaming industry, famed for its innovative consoles and enthralling game titles. As one of the influential pioneers in the world of video game entertainment, Nintendo plays at par with console industry giants like Sony and Microsoft. Its strategic approach to gaming, crafting unique and immersive experiences for players, has guided the company to an expansive consumer base with minimal reliance on traditional advertising tactics. However, Nintendo's market strategy stands distinct as it rests upon a pay for use model, in which each game is purchased independently. Notoriously profitable this strategy may have been, it reflects a dated approach when viewed in the context of current trends in the gaming ecosystem that exhibit a rising popularity of subscription based models (A subscription based model refers to a business strategy in which customers make payments on a monthly or yearly basis to gain access to a diverse array of services, products or content without having to pay for each item separately). As of 2022, Nintendo had significant reach globally with its leading product, the Nintendo Switch, selling over 19 million units around the world. However, the competitive dynamics within the gaming industry has seen major evolution recently. As per industry reports from the same year, Sony maintained supremacy within the global console market securing a 57.5% market share as of 2021. Meanwhile, Nintendo had the least amount of market share in 2021 of 0.2%, and Microsoft's share of 35.4% (Fig1) (Statcounter 2023). This observed distribution of market shares among these dominant players suggests a needed avenue for potential growth and opportunity for Nintendo, more specifically through the integration of a subscription based model within their business strategy. Within the gaming landscape, subscription based models are increasingly being adopted by gaming conglomerates. For example, Microsoft's Xbox Game Pass services have been instrumental in the company's overall share augmentation, since this model encourages user engagement, ensures constant revenue flow, and caters to the consumer demand for flexibility and a diverse game catalogue at a fixed price.

Given this industry shift, a pressing question arises, Should Nintendo pivot from its traditional pay for use model and adopt a subscription based approach to expand its market footprint and enhance long-term profitability? Examining such a stance becomes increasingly relevant and fascinating, considering the progressively changing console gaming industry and the potential of these evolving business models. With a strategic shift, Nintendo holds the potential to not just adjust to but also stay at the forefront of these changes, a matter of investigation that is significant for the future of business strategy in an ever-evolving entertainment industry.

Fig1

1.2 Methodology For my research I primarily used research methods. I extensively reviewed articles, industry reports, case studies and reliable online sources. To analyse the information I gathered I utilised business tools, theories and techniques such as Porter's Five Forces, SWOT analysis and XXXX. These helped me evaluate Nintendo's market position and explore the possibility of them adopting a subscription based model.

Supporting document-1

Supporting document-2

2.1 Streaming Service Success Stories: Insights for Nintendo Spotify's impressive success as an audio streaming subscription service provides valuable insights for Nintendo. Originating as a modest startup tackling music piracy, Spotify transformed the audio space, boasting 195 million of its 456 million users as paid subscribers. With an alluring array of over 80 million tracks, it managed to retain its dominant position despite competitive new entrants. It's worth noting Spotify's pricing strategy as well. The firm maintained its $9.99 monthly premium plan, even amid competitors' price changes. This demonstrates the feasibility of a consistent pricing approach within a subscription model, contributing to its appeal. Nintendo could adopt similar strategic elements in a subscription based model. Concentrating on a diverse catalogue of games available at a fixed price to paid subscribers could enhance user engagement and subsequently, generate a continuous revenue flow. Implementing a fixed subscription price, akin to Spotify's pricing method, could amplify its perceived value and accessibility. Moreover, the inclusion of verticals, similar to Spotify's podcasts and audiobooks, could offer subscribers a multifaceted entertainment experience. Therefore, transitioning to a subscription based model, learners from the success of Spotify, may fortify Nintendo's market share and long term profitability amidst industry evolution in the video game sector. Streaming services in general benefit from the “freemium” subscription based models, like spotify Netflix too developed a business model around subscription based streaming, making movie watching convenient. In supporting document 2 The Netflix case study sheds light on Nintendo's current point of contention: a strategic shift from a traditional pay for use model to a subscription based approach. Netflix, like Nintendo, began with a pay for use model where customers rented DVDs for a fixed price. However, seeing the changing landscape and customer requirements, Netflix made an organisational change (paragraph under "Netflix Organisational Transformation") moving from this model to a subscription based model in 1999, which allowed customers access to unlimited DVD rentals without late fees. This evolution led Netflix to gain competitive advantages in the streaming industry. Nintendo finds itself in a similar space as Netflix did. A changing landscape inundated with subscription models, such as Microsoft's Xbox Game Pass, combined with evolving customer preferences, might necessitate a shift to a subscription based model. Taking cues from Netflix's process could result in increasing market share (paragraph under "Market Share"). Leveraging their global influence and strategic integration of a subscription based model could not only help Nintendo cater to contemporary trends and demands but also stay competitive within the ever-changing dynamics of the gaming industry. 2.2 Applying Porter's Forces for Change (Nintendo)

After analysing Nintendo's situation using Porter's Five Forces it becomes evident that a strategic shift in the business model is necessary and holds promise. Porter's Five Forces is a model that identifies and analyses five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths, forming the foundations for business strategy and decision-making. Specifically transitioning from a pay for use approach to a subscription based model seems like the way Let's start by considering the threat of entrants. Microsoft's successful Xbox Game Pass serves as an example of how subscription models are gaining traction in the market. If this trend continues Nintendo might face competitors who could capitalise on this opportunity and erode their market share. Additionally this shift also increases the likelihood of gamers switching platforms since a selection of games can go a long way in subscription based models.

Moving on to the bargaining power of suppliers shifting to a subscription based model might change the dynamics between Nintendo and its game developers and content providers. It is crucial for Nintendo to maintain relationships with them while negotiating terms that align with their model. Furthermore we are witnessing a paradigm shift in the bargaining power of customers. Gamers now show a preference for subscription based services as they offer gaming experiences at fixed costs. Consequently Nintendo's traditional business model may experience declining bargaining power due to this shifting trend. Finally, considering the competition between firms, companies like Sony and Microsoft have already embraced subscription based models that align with consumer trends and preferences. If Nintendo fails to adapt to these changes it runs the risk of losing its market position. Successful case studies of companies like Spotify and Netflix transitioning to subscription models strongly indicate that Nintendo could also benefit from an approach. Both Spotify and Netflix offered a range of content at a fixed price, which was well received by their users. For instance Spotify has 195 million paid subscribers out of 456 million users while Netflix effectively shifted its strategy in 1999. By implementing a subscription model with pricing to Spotify's approach Nintendo can enhance its competitiveness and increase perceived value. Additionally introducing services such as podcasts and audiobooks like what Spotify has done may expand Nintendo's appeal by providing an entertainment experience for Nintedo not only being held down as a gaming brand, but an entertainment brand.

Provide background information to the reader. Outline of the contemporary real-world issue or problem under investigation and how that integrates with the chosen key concept of change in IB business The rationale for the study, including an explanation of the choice of the key concept - Make it clear why the topic is interesting and relevant to the business. Methodology: Outline the primary or secondary research you have undertaken Outline the Business tool, techniques and theories that you have used.

2. Main Body (1,100 - 1,200 words)

Main findings (from the 3 - 5 supporting documents). Analysis of the findings (in relation to the research question). Application of relevant Business Management tools, theories, techniques, and terminology. Integration of the chosen key concept. Evidence of evaluation (critical thinking) in relation to: Why and how the information in the 3 - 5 supporting documents are helpful (or unhelpful) in addressing the research question Strengths and limitations of the data/information in the 3 - 5 supporting documents with respect to answering the research question. An evaluative approach to the discussions, e.g., the short-term and long-term implications of the findings on the chosen business organisation, including the impact on employees, customers, or other key stakeholder groups, as well as its finances. In this section, you might: Place the business’ products into a BCG Matrix and then use this to help you answer your commentary question Perform ratio analysis (again using it to help answer your commentary question) Apply motivation theories

3. Conclusion (150-200 words) Include: Provide a clear and explicit answer to the research question, backed by the evidence presented in the main body of the research project. Do not introduce any new materials, facts, or arguments that have not been discussed in the body of the research project. Acknowledge any aspect of the research question that has not been fully addressed from the findings and analysis of the research project, outlining any further investigation needed to answer the research question more effectively.

References and bibliography: Everyone’s favourite part.

Appendix 1 - Supporting Document 1 - XXXXXXXXXXXXXXXXXX

Date - xx/xx/xx

Highlight the parts that you intend to use

Appendix 2 - 5

Do the same as per Supporting Documents 1. Start each on a new page

Citation:

StatCounter. "Market Share of Game Console Operating Systems Worldwide from 2012 to 2022." Statista, Statista Inc., 21 Jan 2023, https://www.statista.com/statistics/1044925/market-share-of-console-operating-systems-worldwide/

Palarinow. "Netflix Case Study #1." Course Sidekick, 7 Aug. 2023, www.coursesidekick.com/business/297045. Accessed 7 Aug. 2023.

HOANG, PAUL. BUSINESS MANAGEMENT 5TH EDITION. IBID PRESS, 2022.

Racoll, Barbara. "How Spotify stayed No. 1 in streaming audio even with Apple, YouTube and Amazon aiming for it." CNBC DISRUPTOR 50, 10 Nov. 2023. CNBC, www.cnbc.com/2022/11/10/ how-spotify-stayed-no-1-in-streaming-music-vs-apple-youtube-amazon.html. Accessed 10 Nov. 2022. ​​ Kobiruzzaman, Author M M. “Netflix Organisational Change & Structure Case Study 2022.” Newsmoor- Best Online Learning Platform, 08 Jan. 2022, https://newsmoor.com/netflix-organizational-change-organizational-managementchange-examples/.