The societal marketing concept is marketing philosophy that suggests that companies should consider not only the wants and needs of their target markets but also the impact of their marketing activities on society as a whole. This concept emphasizes the importance of building long-term relationships with customers by delivering value to them in a way that also benefits society and addresses its concerns.

Key principles of the societal marketing concept include:

1. Consumer Welfare: Companies should prioritize the well-being of consumers by offering products and services that meet their needs and provide value.

2. Societal Well-being: Organizations should consider the broader societal implications of their marketing strategies and aim to contribute positively to the overall welfare of society.

3. Sustainable Practices: Embracing environmentally friendly and sustainable business practices is a significant aspect of the societal marketing concept, with a focus on minimizing negative environmental impact.

4. Ethical Considerations: Ethical behavior, transparency, and honesty in marketing activities are vital to the societal marketing concept, as it promotes trust and integrity in relationships with consumers and society.

5. Stakeholder Engagement: Engaging with various stakeholders, including consumers, communities, and public interest groups, to understand their concerns and integrate them into the marketing strategies is an essential element.

Overall, the societal marketing concept aligns business goals with society's needs and concerns, emphasizing the importance of corporate social responsibility and ethical marketing practices. This approach aims to create a more sustainable and harmon relationship between businesses and society.

The marketing environment consists of various factors that affect a company's ability to serve its customers and operate effectively. These factors are typically divided into two main categories: internal and external.

** Factors:**

Internal factors are the elements within an organization that can be controlled and used to the advantage of the company. These include:

1.Organizational Culture:** The values, beliefs, and attitudes that shape the company's approach to business and marketing.

2. Management and Staff: The structure of the organization, skills, staff motivation, and the level of teamwork impact how marketing strategies are implemented and can influence their success.

3. Product Line: The range and characteristics of the products or services offered by the company.

4. Assets and Infrastructure: The physical and financial resources available to the company, including technology and facilities, which can support marketing operations.

5. Operational Systems and Processes: The operational efficiencies, production capabilities, and logistical systems that can affect marketing productivity.

External Factors:

External factors are outside the company's control, but they significantly affect its marketing strategy. These can be further divided into the micro and macro environments.

Microenvironment Factors:

1. Customers: Their needs, preferences, and behaviors directly impact marketing strategies.

. Competitors: The strategies, strengths, and weaknesses of current and potential competitors influence the market landscape.

3. Suppliers: Their reliability, pricing, and availability of raw materials can affect product delivery and costs.

4. Intermediaries: Distributors, wholesalers, and retailers can influence the availability and perception of products.

5. Publics: Any group that can influence or is influenced by the company or its objectives, such as media, local communities, and financial groups.

Macroenvironment Factors:

1. Political and Legal Factors: Government policies, regulations, and political stability affect marketing decisions and strategies.

2. Economic Factors: Economic conditions, including inflation, recession, exchange rates, and broader economic trends, have a strong influence on consumer purchasing power and spending patterns.

3. Social and Cultural Factors: Shifts in consumer lifestyles values, cultural trends, and demographics can affect the demand for certain types of products and services.

4. Technological Factors: Advances in technology can create new product opportunities, improve marketing efforts, and alter industry landscapes.

. Environmental Factors: Environmental concerns, including sustainability and the availability of natural resources, can shape product development and marketing strategies.

6. Regulatory Factors: Changes in regulation, particularly with respect to advertising, rights, and product requirements, can influence marketing tactics and strategies.

Understanding and analyzing both the internal and external factors in the environment is crucial for creating effective marketing strategies. Internal factors can be managed through changes within the organization, whereas strategies must adapt to address external.