The assessment of a business's current performance involves examining strategic drivers that set it apart from competitors. Key to consider include the markets in which the organization operates, its key customers, the products and services it offers, and the channels through which these are delivered. These aspects are interconnected, such as markets and products/services, and channels and key customers in each channel. The evaluation of current performance can be carried out using various metrics, depending on management's preferences, such as profit-driven or purpose metrics. In general, key strategic drivers of an organization encompass industry and, customers, products/services, and channels.