Sure, here are some sample questions that you could include in a questionnaire to measure the impact of brand equity in the electronic industry according to the BrandZ model:
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Awareness:
- How familiar are you with the brand?
- How likely are you to consider the brand when making a purchase in the electronic?
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Perceived Quality:
- How would you rate the overall quality of the brand's products in the electronic industry?
- How does the quality of the brand's products compare to other brands in the electronic industry?
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Brand Associations:
- What are the first words or phrases that come to mind when you think of the brand in the electronic industry?
- What specific features or benefits do you associate with the brand's products in the industry?
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Brand Loyalty:
- How likely are you to continue purchasing from the brand in the electronic industry?
- How likely are you to recommend the brand to others in the electronic industry?
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Brand Awareness:
- Where did you first hear about the brand within the electronic industry?
- How often do you come across the brand when researching or considering electronic products?
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Purchase Intent:
- How likely are you to purchase a product from this brand in the electronic industry in the next six months?
- What factors influence your decision to purchase products from this brand in the electronic industry?
These questions should help you gather information on the impact of brand equity in the electronic industry according to the BrandZ model.